Elevate your digital presence and interact effectively with your target audience by discovering the best email marketing plugins designed specifically for this year under the title “Best Email Marketing Plugins for Websites of 2023”. From seamless integration features to advanced analytics and user-friendly interfaces, this choice ensures your website stays ahead in the competitive online landscape. Discover tools that enable you to build meaningful connections, improve customer interactions, and increase conversions.
Why Do We Need E-Mail Marketing Solutions?
There are hundreds of marketing techniques that will enable you to reach your target audience after you set up your website and prepare the content to grow your business and business volume. If you want to generate traffic to your website, get your content and content to your customers and keep them updated, email marketing is one of the best ways to do it.
If you are using WordPress for your development goal, there are hundreds of useful plugins available to optimize your website and make the content effective. Sometimes these can cause confusion.
What is The Importance of E-Mail Marketing?
It is not enough to publish your site in the internet world alone in order to reach your target audience and rise to the top of Google rankings in the areas you compete. That’s why we need solutions that will make our job easier. One of the best solutions out there is to do email marketing. For this reason, we will use the email marketing tool to send emails to the list of people who have subscribed or registered leaving their email addresses to receive emails. The most common way is to send your content to people on your list, informing your customers about the information or products they need about a particular discount or promotion.
How Does E-mail Marketing Benefit Us?
The E-mail marketing system is a solution that helps you establish a tight bond with your customers. Successful email marketing depends on a well-defined, real-person mailing list. We should pay attention to the correct e-mail addresses in the contact list that we will obtain thanks to the e-mails we receive and the views on our site. Because in the end, we will communicate with the target audience through this address, and if we choose a paid plan, we will pay a fee. By using this power carefully, we can increase the reputation and traffic of our website.
Here are our picks from hundreds of the best email marketing plugins for websites in 2023
Even if the selections here are meticulously examined, current and newly released add-ons, especially for your needs, may differ according to your ranking and preferences here.
Brevo (Formerly Sendinblue):
Brevo, formerly known as Sendinblue, is a complete sales and marketing toolkit CRM suite that gives you much more than the best email marketing software in the field. You can add this directly to your WordPress dashboard and create your own subscription forms.
Brevo is feature-rich with a User-friendly interface that gives website owners the ability to seamlessly run effective email marketing campaigns. This plugin also uses drag and drop and offers automation features as well as real-time analytics.
The free version of Brevo lets you send up to 300 emails per day, but you can opt for premium services (between $25 and $65 per month) that remove your daily limit.
| FEATURES THAT COME WITH BREVO, AN EMAIL MARKETING SERVICE: | |
| 1 | Email Campaign Management |
| 2 | Drag and drop email editor |
| 3 | Audience segmentation |
| 4 | A selection of fully responsive and customizable email templates |
| 5 | A/B testing |
| 6 | AI subject line generator |
| 7 | Send time optimization |
| 8 | Marketing Automation |
| 9 | Personalization of e-mail content |
| 10 | Transactional Emails |
| 11 | Detailed email metrics like click-through heatmaps |
| 12 | Signup Forms |
| 13 | Analytics and Reporting |
| 14 | E-commerce Integration |
| 15 | GDPR Compliance |
| 16 | SMS Marketing |
| 17 | Compliance and Deliverability |
| 18 | Support and Education |
HubSpot Email Marketing:
HubSpot is easy to use and gets you straight to the target; It is a comprehensive Email marketing tool designed to help growth-driven businesses create, manage and optimize their email marketing campaigns.
HubSpot comes with a drag-and-drop model to make it easy to customize your Email marketing campaigns. If you want to create something quickly, you can choose from a variety of templates available.
Using analytics in your campaigns, you can optimize your emails with HubSpot by customizing them based on results.
HubSpot allows up to 2,000 emails each month for free. However, if you want access to features like automation and more precise data, you’ll need to subscribe to the $50 per month Starter plan.
| 1 | Forms: | Standalone, embedded, and pop-up forms. |
| 2 | Emails: | The monthly email sending limit is five times your communication limit. (Ex: If your communication limit is 1,000, you can send 5,000 emails per month.) |
| 3 | Landing Page Builder: | Custom domains and simple templates. |
| 4 | List Segmentation: | Up to 25 active lists and 1,000 static lists. |
| 5 | Reporting: | Key performance metrics including email deliverability rates, additional performance data such as time spent viewing. |
| 6 | Live Chat: | Remove HubSpot branding from live chat. Limited automated features. |
| 7 | Integrations: | Google Calendar, Google Sheets, Shopify, WordPress, Hotjar, Databox, and 100+ integrations. |
| 8 | Meeting Scheduling: | 1,000 meeting links per month. |
| 9 | Project Management: | Built-in collaboration tool for HubSpot users. |
| 10 | Sales Automation: | Task and email notifications when deals change status. |
Price: HubSpot allows up to 2,000 emails each month for free. However, if you want access to features like automation and more precise data, you’ll need to subscribe to the Starter Marketing plan begins at $50 per month for 1,000 contacts.
MailerLite Email Marketing:
Allowing you to grow your subscriber list and website, MailerLite is the ideal email marketing service to meet all your needs. With MailerLite, you can choose from dozens of pre-built web forms or create your own from scratch.
With MailerLite’s drag-and-drop layout, you can create any custom email campaign that suits you or your campaign. Moreover, you can grow your email list and create custom landing pages with the registration forms offered by MailerLite.
All you have to do for your MailerLite Account is to have the MailerLite account API code and activate it by entering the API code in the relevant field.
Another plus of MailerLite is that it offers email automation and personalization based on user behavior. In this way, abandoned cart emails are available in WooCommerce and Shopify stores.
MailerLite has reporting and analytics to track your performance. A/B testing and smart distribution by time zone features allow you to optimize campaign results.
| 1 | Gutenberg editor support |
| 2 | Updated plugin layout option |
| 3 | Embed web forms using shortcodes or widgets |
| 4 | Option to create new web forms outside existing web forms |
| 5 | Option to automate welcome emails from your MailerLite account |
| 6 | Option to automatically save subscribers to your MailerLite account |
| 7 | Ability to embed forms with both widgets and shortcodes with MailerLite |
| 8 | You can easily add hundreds of web forms from MailerLite to your WordPress blog or site. |
- Price: The free plan allows you to send 12,000 emails per month to 1,000 people. Paid plans start at $10 per month for 1000 subscribers.
Mailchimp Email Marketing:
Mailchimp is arguably the most popular and widely used email marketing software in the world, used by thousands of businesses, especially startups, due to its simple user interface.
You can expand your target audience by adding registration forms to your website or creating unlimited landing pages using ready-made templates. It helps you create beautiful campaigns thanks to the drag-and-drop email builder and professional templates. With Mailchimp, you can choose from highly customizable designs, access detailed data about your campaigns, and even receive notifications when a new customer signs up for your email subscription.
With Mailchimp, you can personalize email content, including product recommendations, by using an e-commerce plugin. It offers advanced email marketing tools like A/B testing, pre-built and custom list segmentation options, and send time optimization. You can also personalize email content, including product recommendations, using an e-commerce plugin.
It also offers social media planning and advertising if you want to make the platform a multi-channel marketing strategy.
| Free (30 Days One User) | Basic Needs ($13/month) | Standard ($20/month) |
| Forms and landing pages | 2 roles | Predictive segmentation |
| Creative Assistant | No Mailchimp branding | Campaign manager |
| 300+ integrations | A/B testing | Content optimizer |
| Pre-built email templates | Email scheduling | Pre-built journey |
| Basic reporting and analytics | Basic automated customer journeys | Automated customer journey (improved) |
| 1,000 emails sent per month | Email scheduling is a very good reason to go with the basic plan instead of the free plan. | Dynamic content |
Price: Mailchimp offers a free plan with 1,000 emails and 500 contacts per month. Prices start at $13 for 500 people for higher limits and more features.
ActiveCampaign Email Marketing:
ActiveCampaign comes with great marketing automation tools and advanced reporting that allows you to track visitors to your website, and create forms and live chats, making it more suitable for small businesses. It is an all-in-one marketing automation plugin that you can use to create forms, live chat, site tracking, and email newsletters on your WordPress website or blog.
A comprehensive selection of pre-built automation workflows is available to start with. Thanks to ActiveCampaign’s tracking features, you can create custom automations from scratch using a variety of triggers, including website activity.
Site tracking: You can find out which products, services and information your site visitors are most interested in and then send automatic, personalized follow-up emails to increase your revenue.
Forms: Convert visitors into buyers using ActiveCampign forms on your WordPress site, while also running automated emails to keep your customers engaged.
Conversations: Build relationships by interacting with your customers in real time and leverage automated feed flows to attract new visitors.
The Plus plan gives you more advanced automation features than the Lite plan: You can score people based on their interactions, test different workflows individually, and get a visual overview of all your automation and how they connect together.
With the Plus package, you will also have features for different marketing channels such as SMS and landing pages.
| Lite ($29/month) | Plus ($49/month) | Professional ($149/month) |
| Inline forms | Landing pages | Salesforce integration |
| API and webhooks | Conditional content | Split automation |
| Site and event tracking | Lead scoring | Microsoft Dynamics 365 integration |
| API and webhooks | WooCommerce, Shopify and BigCommerce integrations | Transformations |
| Email marketing and marketing automation | Facebook custom audiences and lead ads | Site messages |
| Unlike MailerLite, ActiveCampaign’s pricing is independent of your subscriber count. | Popup and modal forms | Attribution reporting |
Price: The 14-day free trial option allows you to test the platform with a limited number of contacts and emails. Prices start at $15 per month for up to 500 subscribers.
